Position:   Digital Communications Coordinator

Appointment Type: This is a half-time position, up to 19 hours per week, eligible for a hybrid work schedule.  

General Statement of Duties

The Gaston County Museum of Art & History (GCM) is seeking applicants for the position of Digital Communications Coordinator. This half-time, entry-level position is part of the administrative and marketing team at GCM and is responsible for creating and coordinating digital communications for the museum. This includes social media accounts through Facebook, Instagram, and LinkedIn, website design and management through Joomla, and email newsletters through MailChimp. The Digital Communications Coordinator will be expected to utilize Canva and/or Adobe Creative Suite to create digital communication materials and will work closely with the Director and Marketing and Development Coordinator to ensure that all digital communications align with museum brand guidelines. This position is remote or hybrid eligible, with occasional attendance at in-person meetings and events, as needed.  

Illustrative Tasks

• Create and coordinate museum digital communications content and activities across a variety of channels-website, social media, email marketing, etc.
• Collaborate with museum departments on growing traffic, generating leads, increasing brand awareness, and maximizing digital engagement.
• Create and execute digital communications ads and campaigns and monitor their progress.
• Ensure that all digital communications align with museum brand guidelines and that they are catered towards target audiences.
• Document museum programs and events through photography and videography and create live digital content, as needed.
• Evaluate digital data to ensure success of campaigns across digital channels.
• Coordinate monthly marketing meetings to present digital communications plans and strategies.

Knowledge, Abilities & Skills

Excellent understanding of all major social media networks, mainly Facebook, Instagram, and LinkedIn.   Experience working with Canva, Mailchimp, and/or Joomla, preferred. Excellent written and verbal communication skills a must.

Desired Training & Experience

Graduation from an accredited college or university with an associate degree, or current students who have completed at least 2 years of education at a college or university will be considered. At least 6 months working in digital communications, design, marketing, or social media creation required.

Application Procedures:

Visit https://www.gastongov.com/314/Job-Opportunities to fill out an application and submit a resume and cover letter by Sunday, January 21st. Only candidates invited for an interview will be contacted. No phone calls, please.

Pay Scale:

Minimally qualified applicants will start at 25% of the salary range, $15.62/hr.